Response to Clearasil Commercial

One of the theme's in children's literature is "superhero" and how someone always comes to save the day. Oftentimes this theme consists of a male superhero who saves the day of a female counterpart, or helps to save the world in one way or another. In the past, there have been many children's books around this theme such as Batman series, and other superhero series books.

The attached video above shows the use of this theme in a Clearasil commerical, which in which the "Superhero's" are fighting acne. In mainstream media superhero's are show as figures who are unstoppable, and will fight through whatever obstacles appear to attain their goal (or save the world). Other commercials that were found included a commercial for Dodge Avenger, as well as many toy companies. This shows that the media uses this tool as a marketing tool to show supremecy over other brands, and also to market to other audiences, (young and old) who still think that superhero's are cool.

On the same good vs. evil theme in children's books, one popular series that utilizes this in every book is the Harry Potter series. In this series, Lord Voldemort is constantly trying to thwart the efforts of Harry Potter to become a powerful wizard like his parents, with no avail thus far. In this series, it rallies the audience around a common character, who fights evil, and allows the audience to feel a part of the fight, and has readers continuing to come back book after book to support their character.